DuPont to foray into Myanmar

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American science and chemical giant DuPont has set its eyes on Myanmar as part of its ASEAN expansion strategy and will open an office in the Southeast Asian country this year, a top executive said.

“Our regional team has done a lot of good work to get us started in Myanmar. We are in the process of getting all the government permission and finishing other formalities, and our office will open by the last quarter of this year,” Rajeev A Vaidya, the Delaware-based company’s President of South Asia and ASEAN, told Myanmar Business Today.

“There’s a lot of potential. As we come into Myanmar and we see those opportunities, we would certainly like to be a part of that,” he added.

DuPont, founded in 1802, describes itself as a “global science company” and employs more than 70,000 people in 90 countries and has a diverse array of products. Garnering a revenue of $38 billion in 2011, DuPont ranked 72nd in the Fortune 500 ranking in 2012.

Emerging markets contributed to 34 percent of DuPont’s sales in 2011 and half the company’s agricultural sales are outside the US. DuPont also spends 5 percent of its revenue in research and development (R&D).

DuPont businesses are organized into five categories, known as marketing “platforms”: electronic and communication technologies, performance materials, coatings and color technologies, safety and protection, and agriculture and nutrition. Agriculture contributes the greatest share of DuPont’s revenue, $10.4 billion last year, up from $9.17 billion in 2011.

While DuPont will “bring all our offerings” in Myanmar, Rajeev said the priority would be agriculture and sustainable energy solutions. “We will offer anything to ensure food security for the Myanmar market. If you look at the development stage of Myanmar, the priority will of course be on agriculture at first. Enhancing the farmers’ livelihood and productivity through technical assistance would be the initial focus,” he explained.

“We will also look at sustainable energy because in a geography like Myanmar there’s always need for sustainable energy like biofuel and solar, and solutions that improve energy efficiency,” Rajeev said. Technologies that help protect people, assets and the environment through improved industrial processes and lowering the carbon footprint will be introduced, he added.

DuPont’s agriculture division makes and sells hybrid seed and genetically modified seed, some of which goes on to become genetically modified food. Rajeev said the company will bring a number of different solutions to the farmers including seeds and crop protection. “These solutions help the farmers to get the most value out of every acre. We not only want to make these solutions available, but we also want to do it in a way that we actually engage the fanner community in the best agronomic practices on using those solutions to create the best outputs.”

The DuPont South Asia and ASEAN President said the company will also invest in educating farmers, and in localizing and enabling them to use the technology.

Rajeev said at a World Economic Forum session on agriculture and food security that science can play a critical role in achieving food security solutions. “Over 10 million farmers benefit from our solutions. We are working on how to grow more food with less land, and science-powered solutions is relevant for this approach. Also, science has to be put in the hands of the farmers to empower them. Collaboration will unlock the true potential of science.”

Rajeev said young people should be encouraged to adopt agriculture as a profession, adding that average age of a farmer in South East Asia is over 60. However, Rajeev said it’s not going to be an easy challenge to lure young people into agriculture.

“It’s a major challenge. We have to change the way a generation thinks. Is that possible? Yes. Can that be done by DuPont only? No. That’s where the ecosystem of collaboration comes in.”

“That’s a problem we must solve. If we don’t make farming an attractive business for young people it becomes a sustainability issue. A big part of the solution is to actually make fanning profitable for small farmers. As that happens, some fundamental building blocks can be put in place through science and in collaboration with the government.”

Hsing Ho, managing director for ASEAN, said in this regard, “There is a great potential to make farming more productive and profitable. Therefore the profitability is on the discussion table and people say who is going to reap the profits. From our perspective, it is about the notion of equitable distribution of wealth.

“If we can bring up the value of creation, we would be able to split those values more equitably with the ones in the value chain, by putting them in the center. That’s how we create more potential for the younger people to make them more excited about it.”

Hsing Ho said farming is not only about “hard work and sweat.” “It’s about applying the right technology. When farmers’ income goes up it results in more mechanization, thereby increasing productivity. When farming becomes no longer a hard work, more tech-based young people will get encouraged.”

However, Myanmar also faces its own problems such as complete lack infrastructure and a weak supply chain. Most Myanmar farmers have been trapped by very high costs due to the lack of infrastructure, while internal transport costs are five times higher than in Thailand and 20 times higher than in China.

Rajeev said: “There has to be collaboration with the government where the government organizations are investing in the infrastructure and simplifying the regulations so that new technology can come in. Farmers, companies, governments and NGOs can work together to create a greater market access.

“The problem is when you look at the whole thing it sounds so big and so complex that nobody wants to touch it. There’s an old Chinese proverb that a thousand-mile journey starts with a single step. So, we just got to start. We’ve heard very positive comments from the government and when we make progress things will continue to fall in place.”

Source: Myanmar Business Today

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