Malaysia-based quick service restaurant operator Marrybrown Sdn Bhd became one of the first international company to open an outlet in Myanmar, according to Malaysian media reports.
The company’s business development manager Joshua Liew told The Star that Marrybrown wanted to take advantage of the country’s open-door policy by becoming the first Malaysian quick service restaurant to set up an outlet. Marrybrown’s first restaurant in Yangon was opened on June 28, and it plans to open 16 outlets in Myanmar in five years.
“As the last ‘golden land’ in the region, Myanmar offers good growth prospects and opportunities for us, and we do not want to miss the boat,” Liew told StarBiz.
Marrybrown last month introduced its new brand ambassador, celebrity Gadaffi Ismail Sabri or Dafi, and launched its “Great Malaysian Chicken” dish. “The fast-food segment there is still largely untapped, with no international fast-food outlets except for a few local fast-food outlets,” he was quoted as saying.
Marrybrown also plans to foray into southern Thailand next year, and set up 15 outlets in there in three years. It also intends to expand into Jordan and Turkey. The company aims to open 15 new outlets in Malaysia by this year.
Source: The Star