Online Car Market Revs up Tech Race

Online car marketplace MyanmarCarsMarket has upgraded its portal to utilise state-of-the-art technologies in a bid to grab a bigger share of the burgeoning auto market pie in Myanmar, the company said.

As Myanmar opens up to the rest of the world, the way businesses and consumers interact with each other is expected to change dramatically, especially with the rapid introduction of new telecommunications, mobiles and internet services.

The site will now use technology that comprise multi-tier architecture, agile methodologies and a well-designed universal relational SQL database, which will be able to “support millions of users, customers and hundreds of thousands of online advertisements nationally, across multiple languages,” the company said in a statement.

“With the introduction of the new Telcos – Telenor and Ooredoo combined with our two major local operators MPT and Yadanarpon, the business landscape is going to go ballistic like it already has in other emerging countries around the world,” said Hein Thet Khin Zaw, owner of local company myOpenware, which has developed the car dealing portal.

“We’ve already seen a significant uprise in our user base and advertising volume in the last year, and we want to be at the forefront of this growth by investing in our systems, technology and supporting our customers with continued free car advertising services” he said.

He said myOpenware intends to release a number of new high tech products and services to support its vision “to be the number online advertising player in the country” in the coming years, including multiple device support as well as online transactions through their systems.

The company stated it has had numerous IT professionals working on its new websites in the last 12 months in order to prepare for significant growth in the coming years.

It said it is currently recruiting senior sales and marketing personnel, and plans to look at actively partnering and working with key players in their markets to support growth, including hoping to attract new investors to share their vision and growth strategy.

“This is the time for growth and investment in our systems, we’re grateful to all our customers on MyanmarCarsMarket and MyanmarJobsMarket and to Myanmar for opening up the tech race in our country,” Khin Zaw said.

Source: Myanmar Business Today

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