Internetfirms are attempting to promote online car sales in Myanmar, though some say consumers are slow to take up online vehicle retailing.
With new brands and models entering Myanmar every day, proponents of an online auto marketplace say it allows for customers to conveniently browse a wide range of vehicles.
“The main advantages for an online car market are the multiple brands on offer and making sure the correct documents are available for customers,” said Erwin Sikma, managing director of Rocket Internet Myanmar, the Germany-based firm beind several Myanmar websites, including motors.com.mm.
Mr Sikma pointed to strong growth in the domestic car market expected over the next few years as a reason for optimism for the market.
Motors.com.mm is one of five Rocket Internet websites in Myanmar. Established in Myanmar in 2012, the website lists over 5000 units, claiming 70 percent of showrooms and dealers list their vehicles on the website. The firm also plans to extend to Mandalay and Nay Pyi Taw showrooms.
The business allows customers to search vehicles and see the photos online without a need to visit multiple showroom. If interested, they can then contact the showroom through the website to buy the car.
Although much of the world has increasingly turned to online buying and selling, car dealers say it has been slow establishing the country’s online marketplace.
Shwe Ba Ho Auto official Ko Nyi Nyi Zaw said he has been showing cars from the firm on the website for several years, but with little online sales success.
Although customers from around the country have contacted him by phone after visiting the website, he has not yet sold cars to buyers who explicitly say they found him through the website.
However, he said that some customers may have found his cars online and not informed him.
“In my opinion, the online car market is not yet well developed,” he said.
U Kyaw Nyunt from Thiri Mingalar car dealers said a common complaint was that online car prices are being marked up in Myanmar with the hopes that online buyers would spend more, resulting in perceptions that online cars are more expensive than at sales lots and showrooms – the opposite situation to much of the world.
Still, officials from motors.com.mm said there is a large opportunity to grow online sales, as e-commerce takes hold in Myanmar.
The site is seeing increased traffic and the online future looks strong. With expected improvements to Myanmar’s internet connections and penetration rates, the opportunity to shop online will continue to grow, according to motors.com.mm country manager Sascha Wolk.
Source Myanmar Times