BANGKOK, 28 August 2014: Thailand Convention and Exhibition Bureau has inked a MICE collaboration agreement with the Union of Myanmar Federation of Chambers of Commerce and Industry.
A comprehensive Memorandum of Understanding was signed, last week, during a ceremony held in Yangon to build cooperation to expand the events business between the two countries.
TCEB president, Nopparat Maythaveekulchai, said: “Bilateral collaboration would yield profound results for both countries.”
“Myanmar is our second largest trading partner, valued at USD7.82 billion in 2013, with a healthy 15% year-on-year growth,” he said.
The latest move was described as assisting the two countries to achieve goals set out in the ASEAN Economic Community objectives. AEC begins in earnest in 2015.
“We are committed to creating long-term competitiveness … and we both passionately believe that the best way to do this is to jointly promote the MICE industry.”
TCEB’s first roadshow in Yangon with UMFCCI was in May 2013.
TCEB hopes to tap Myanmar’s expanding trade sector to participate in various exhibitions including Food & Agricultural, Hospitality & Services, Medical & Healthcare and Machinery.
In 2013, there were 7,101 Myanmar MICE visitors to Thailand generating more than USD24.9 million in revenue. The figures are estimates provided by TCEB and not independently verified.
Source: TTR Weekly