Bangkok-based event-management company Index Creative Village has partnered with a Myanmar-based travel and hospitality firm to create a cultural show that it hopes will attract high-end tourists and capitalise on Myanmar’s National Tourism Year in 2015.
The show will be based at the Bagan Golden Palace in Myanmar.
After tourist arrivals reached a record 2 million last year, the Myanmar government set the ambitious target of 5 million visitors next year in line with its National Tourism Year campaign.
“Through this promotion plan, the company agreed with Bagan Myanmar, which is one of the leading travel and hotel operators in Myanmar, to enter a strategic partnership to create a contemporary cultural show at the Bagan Golden Palace,” Index Creative Village co-chief executive Kriangkrai Kanjanapokin said yesterday.
“The inaugural show, ‘Dandaree’, will be ready to welcome the first tour group on November 1.”
Kriangkrai said the show would feature the beauty of Myanmar’s culture, its traditional lifestyle and history. It will be performed by more than 100 well-trained artists, with Index Creative Village providing lighting and sound.
Under this five-year partnership, Index Creative Village plans to invest Bt60 million on light and sound equipment, training local artists and other preparation expenses.
The venue will have a 464-seat capacity (394 standard and 70 premium seats). A ticket will cost Bt1,600 for a standard seat and Bt1,900 for a premium one.
The presentation will be staged only in winter, November to March, with about 150 shows.
The company expects to break even within three years, with an annual income of Bt75 million.
Tickets will be available via overseas travel agents, and Index Creative Index expects revenue from those agents to account for 90 per cent of the total, with the rest coming from walk-in visitors.
Yesterday, the company invited 80 Bangkok travel agencies to experience a performance at its head office.
The company and its business partners conducted roadshows to meet travel agents in Bagan and Yangon last month. Travellers from European countries and Japan, who are considered big spenders, are key target groups.
In addition to this show, Bagan Myanmar expects to extend the length of stay of high-end travellers in Bagan from an average of two nights to three nights.
There are more than 80 hotels with a total of about 2,500 rooms in the destination and more are under development.
Apart from the cultural show, Kriangkrai said his company was focused on organising trade shows, marketing activities for clients in Myanmar and staging exhibitions. He said the Myanmar market was expected to represent 10 per cent of the company’s total revenue next year, up from 5 per cent this year.
Source: THE NATION