Japanese drinks giant to launch new beverage line in 2016

YANGON — Japan’s Asahi Group Holdings will launch beverages under an original brand in Myanmar as early as 2016.

President and CEO Naoki Izumiya, who is visiting Yangon, Myanmar’s largest city, unveiled the plan during an interview with The Nikkei on Saturday.

The beverage giant set up a joint venture with Loi Hein, a major beverage company in Myanmar, in August and began producing Loi Hein’s Blue Mountain soft drinks.

Asahi hopes to achieve 10 billion yen ($83.9 million) in sales in Myanmar by 2018 by conducting market research and expanding its product lineups.

“We aim to work with Loi Hein to develop sodas and other drinks,” Izumiya said.


NB: The best way to find information on this website is to key in your search terms into the Search Box in the top right corner of this web page. E.g. of search terms would be “property research report”, ”condominium law”, "Dagon City", “MOGE”, “yangon stock exchange”,"MECTEL", "hydropower", etc.

To learn about the business opportunities in Myanmar click here

To evaluate the various segments of the market that you could possibly enter base on your competencies you can do a Custom Market Entry Strategy Research. You can see a sample report at page "Actual Sample of Client Report”. Click here to go to page.

Do you know that IE Singapore is giving up to SGD 20,000 support for Singapore company to venture into Myanmar? To learn more click here