Local directories move to online apps

Myanmar Marketing Research and Development (MMRD) company has rolled out a Yangon Directory online mobile app, joining a growing number of directories heading online.

The firm has been making its Yangon Directory business and information directories in paper form since 2012, listing phone numbers and addresses. But company officials say it is time to enter the digital age.

MMRD digital marketing manager U Yan Aung said the app, which is presently only available on Android devices, will allow users to avoid flipping through the giant books. The initial version is only in English, but a Myanmar-language version and iOS version will be released later this year.

“Currently the Yangon Directory app functions similarly to the Yangon Directory book,” he said. “But later, the app user will be able to check out a location with GPS.”

The firm claims about 135,000 Yangon listings with over 600 business headings. Competitors such as Myanmar Yellow Pages have also recently released directory apps.

Meanwhile, online firm Zwenexsys plans to launch an iOS version of its app for purchasing Express bus tickets in four months, said its managing director U Thar Htet. It launched an English-language version for Android about four months ago. U Thar Htet also said there is something of a generational shift, with middle-age people increasingly using the internet, but older people still slow on the take-up.

The number of such tech offerings is growing rapidly in the country, though many depend on good online connections.

“Operators are reducing data charges and more people are using phones,” said U Kyaw Kyaw Aung, Yangon mobile phone user. “Mobile users are keen on having apps, but the key is strong internet connections.”


Source: Myanmar Times

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