YANGON, Myanmar – June 23, 2015 – WeChat, one of the world’s leading social communication apps, celebrated its official Myanmar launch in Yangon with its latest user and brand embassador, hip-hop artist Sai Sai.
Sai Sai demonstrated his favorite WeChat features to the audience, invited fans to come take photos with him on stage, and encouraged everyone to follow him on his new WeChat account at the launch event which took place at Sule Shangri-La Hotel, yesterday.
“To make the experience more social and fun for our growing user base, we’re committed to continue innovating and enhancing our services so that we create a localized, relevant and meaningful interaction on our platforms.” explained Poshu Yeung, the Vice President of International Business Group at Tencent (the company behind the WeChat app).
Since its launch in 2011, WeChat has rapidly grown and it now has more than 549 million monthly active users worldwide. Through WeChat’s latest downloadable version 6.2, the app is now available in Myanmar language. Myanmar youth can join hundreds of millions of users worldwide in using the mobile social platform’s innovative features, which allow them to share their moments, locate and make new friends, and express themselves through chatting with fun Myanmar stickers.