MPT has collaborated with Line Messenger application to provide free internet service for the application during August and September.
“The collaboration with Line is part of a long-term plan. MPT will absorb these costs,” said Takashi Shigeno, marketing director for KDDI, the Japanese company that has formed a joint venture with MPT.
Users using MPT’s Swe Tahar Plan will not need to pay internet fees to download the Line application, send and receive stickers, share photos, and make 50MB per month of voice and video calls.
“The growing use of smartphones in Myanmar has provided a good market for the Line app. We hope to cooperate with operators in addition to MPT in the future,” said Darin Hwang, the general manager for Line’s Myanmar operations.
The service will remain free until September 30.
MPT has recently reduced its call and messaging rates in a bid stay competitive with the two foreign telecoms operator, Ooredoo and Telenor.
Headquartered in Japan, Line is used in 39 countries and has over 250 million users.
Source: Myanmar Business Today