Bates Returns to Myanmar to Handle Ooredoo Business

Hong Kong-based ad agency Bates CHI & Partners has announced the appointment of Milla Chaplin as Strategic Account Director in Myanmar to focus on its Ooredoo business.

Chaplin, a former WPP fellow, will be responsible for strategic planning and senior account management, with a focus on research and insights, Bates, which is part of British multinational advertising and public relations company WPP plc, said in a statement.

Tue Nguyen, managing director, Bates CHI & Partners Indochina, said, “We are accelerating our growth in Myanmar, and Milla’s appointment is part of our effort in investing in our resources to drive our business in the Indochina market.

“Milla has exhibited the ability to connect people and ideas to drive strategy and execution and she will be instrumental in taking our successful partnership with Ooredoo to the next level.”

Chaplin, who worked at Mindshare in London and handled clients like HSBC and BP, will be based in Yangon.

She said in a statement, “I am very excited to be joining Bates CHI & Partners at this time when there is not only great momentum through the network but also throughout the industry in this dynamic region. I am especially looking forward to being part of the Bates CHI & Partners team in Indochina where the agency has a strong creative reputation and there is so much opportunity for open-source collaboration to deliver great work for our clients.”

Bates doesn’t have an official presence in Yangon. It has a small team in Yangon working in partnership with its WPP sister company Ogilvy and market research firm TNS. Bates won Ooredoo Myanmar account in August last year.

Bates was one of the first international agencies to enter Myanmar in the 1980s to service British American Tobacco. But left when Western sanctions were imposed on the former military regime.

Source: Myanmar Business Today

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