Telenor taxis hit the road

The Norwegian telco put the pedal down on the program yesterday with 300 taxis in Yangon as part of its “customer-first day”.

Telenor said its upcoming fleet of branded taxis, tuk-tuks and trucks – which could reach 4000 in number – will be able to sell customers mobile prepaid e-load vouchers, connecting users with credit on the go.

“We are focused on serving the mass market in Myanmar, and to do this well our services should be accessible to as many customers, and in as many locations, as possible,” said Telenor Myanmar CEO Petter Furberg in a statement.

“This additional channel adds to this, in a way that complements the vibrant city life in Yangon, Mandalay and Bago.”

The push expands Telenor’s points of sale from more than 50,000 locations in Myanmar. Rival telco Ooredoo Myanmar currently claims about 90,000 points of sale, while MPT reported they had about 80,000.

A recent op-ed by the company’s head of sales and distribution, Joslin Myrthong, said Telenor Myanmar launched in Myanmar with 71 distributors, a tally that has increased to 114.

“Compare our numbers with those of our competitors: The state-run operator in Myanmar has six distributors and another international competitor has a very similar number to that,” Mr Myrthong said, referencing Ooredoo.

“Across Myanmar, we have established 50,000 points of sale, or shops … This is about 20 percent more than our closest competitor and nearly a third more than the state-run operator.”

Source: Myanmar Times

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