The parent to MPT joint venture partner KDDI Summit Global Myanmar said Myanmar’s state operator has boosted its user base by 250 percent since the firms teamed up last July. With a 16-million-strong user base the state-owned incumbent leads Myanmar’s race for mobile users.
However, with Telenor’s subscriber tally coming in at just under 12 million late last month, its long-held first-place ranking could be at risk.
KDDI said it expects expansion in Myanmar to slow a bit over the next six months. “Average revenue per user is declining slightly [but] it’s not just that,” said KDDI corporate president Takashi Tanaka at a results presentation on November 5.
“The investment is becoming costly and … the competition is intensifying with Telenor and Ooredoo.”
He said the firm has worked on marketing. “Sales promotion, campaign for [better] customer satisfaction – we have crafted many measures,” he continued. “But will the growth be as good as what we enjoyed in the first half? No, I don’t think so.”
The company’s global services segment, which includes its Myanmar business, reported 152.9 billion yen (US$1.2 billion) in operating revenues over the past six months – a 10pc jump year-on-year.
“This rise stemmed from higher revenue due to the start of the telecommunications business in Myanmar” among other factors, said the results.
Operating income for the global services sector came in at 19.9 billion yen ($161.7 million).
The corporation said it linked up with a local Coca-Cola company and chat application provider LINE Plus corporation, “to enhance promotions and provide more stable services by reinforcing operation and maintenance systems”.
Revenues and profits have sped ahead of expectations, according to the six-month filing. Plans for the future include boosting network quality, growing service areas, introducing customer relationship management, easy-to-use rate systems, and improving corporate services, it said.
Source: Myanmar Times