MR to Call Tenders to Lease Ad Space on Electric Trains

When the electric train planned for downtown starts operation, companies will be given a chance to advertise on the train through a tender process, said U Arkar Min Tun, business manager of Myanmar Railways. “There is no instruction for the tender yet. Currently we are running some normal advertisements, as we permit advertising on areas […]

France’s Havas to Acquire Riverorchid Agency

France-based Havas has announced its planned acquisition of Riverorchid, a communications agency with operations in Cambodia, Laos, Myanmar, Thailand and Vietnam. This move will see Havas having operations in nine out of ten Southeast Asian economies. Riverorchid brings a team of approximately 250 people offering solutions including advertising, media, PR, research and digital. “Acquiring Riverorchid […]

Advertisers Shy Away from Dodgy Trains

Myanma Railways is receiving fewer proposals from businesses to post advertisements on train cars because the cars have to be repaired frequently, according to railway officials. The advertisers have to reattach their advertisements when the cars are repaired leading to extra costs. “We received a lot of advertisements for a year since we started in […]

Telenor launches first TV ad in Myanmar

Telenor, one of two international telecommunications firms with a licence to operate in Myanmar, has launched its first television commercial in the country. Created by independent Burmese agency Mango Communications, the commercial centres on a woman under pressure from her inlaws to prepare a signature dish from Mandalay. Lynn Lynn Tin Htun, head of Mango’s […]