Draught law causes beer station panic

On Kyar Kwet Thit Street in Yangon’s Tarmwe township, famous because it is home to more than 50 beer stations, dozens of young and middle-aged men and a handful of girls in their 20s enjoyed the nightlife earlier this week. At around 9pm customers were relaxed as they held mugs of draught beer, while the […]

Kirin adding Ichiban beer to store shelves in Myanmar

TOKYO — Kirin Holdings will sell its signature beer Ichiban to Myanmar consumers starting this month. The Japanese company has offered Ichiban as draft beer in upscale restaurants in the country, but will now target households directly by selling retail versions. Kirin will produce canned and bottled Ichiban with Myanmar Brewery, the country’s market leader, which it […]

Boozy battle-ground: a turf war brews in Myanmar

At a beer station on Bogyoke Aung San Road, servers traipse from table to table, handing mugs of Myanmar Beer to cheroot-smoking men in longyis. Another beer station in Sanchaung township looks almost exactly the same, but with Dagon Beer decorations and brew dripping from the taps. All over Myanmar, domestic brands such as Myanmar […]

Heineken aims to be market leader in Myanmar by 2020

HEINEKEN intends to become the market leader in Myanmar’s beer market by 2020, confident that it can beat local and foreign products in one of the biggest emerging markets in the Asia Pacific region. “We are the last brewery to come to the market. Currently, we are No 5 in the market. We hope to […]

The Nordic House in Yangon – A promising perspective

A Thursday evening in Yangon, Myanmar. 700-800 guests are gathered to learn or explain about Scandinavia, the natural focal point when the Nordic House, hosting the Danish and Norwegian embassies and the Finnish and Swedish consuls, opened the doors for visitors to mark their move to new premises on the 3th of March 2016. A suitable […]

Tuborg turnaround for Carlsberg

Carlsberg has caved to complaints from the family of a famous Mandalay singer, who say the Danish brewer used the title of one of his hits as the name for Tuborg Beer in Myanmar.   “In light of the claims of the relatives of the late Sayar Myoma Nyein and the general debate about the […]

Carlsberg Establishes Greenfield Brewery in Myanmar with ALECTIA

In 2013 Carlsberg Group announced that it had signed a strategic partnership agreement with a local privately-owned leading beverage company, Myanmar Golden Star (MGS) Breweries, to brew and market Carlsberg beers in Myanmar. Under this agreement, MGS Breweries and Carlsberg formed a Joint Venture – Myanmar Carlsberg Co., Ltd. – with plans to set up […]

Myanmar spelling disrupts Carlsberg’s marketing plan

MYANMAR Carlsberg has learned a lesson the hard way: It should have been wiser in picking a local term for its marketing plan. The company, the brewer of Tuborg beer, has been embroiled in widespread criticism this past week, after its decision to use a popular Myanmar term – tu po – on the label. […]

Kirin aims to brew up a storm with MBL stake

Beer drinkers are poised to celebrate a bigger selection of quaffing options under a move by Myanmar Brewery Limited to launch at least two new products in a market thirsty for choice. Japan’s Kirin Holdings, which acquired a majority stake in MBL in August, is developing a yet-to-be named “domestic premium” lager and will also […]

Heineken’s Foot in the Door

Last Friday’s launch of Heineken Beer in Myanmar marked the official entrance of the Amsterdam-based giant’s flagship brand, but the company’s place in the market will require years of strategy and legwork. With a newly-built factory in Hmawbi township, the conglomerate has already begun selling their brews for weeks, time enough to test the market […]