Draught law causes beer station panic

On Kyar Kwet Thit Street in Yangon’s Tarmwe township, famous because it is home to more than 50 beer stations, dozens of young and middle-aged men and a handful of girls in their 20s enjoyed the nightlife earlier this week. At around 9pm customers were relaxed as they held mugs of draught beer, while the […]

Kirin adding Ichiban beer to store shelves in Myanmar

TOKYO — Kirin Holdings will sell its signature beer Ichiban to Myanmar consumers starting this month. The Japanese company has offered Ichiban as draft beer in upscale restaurants in the country, but will now target households directly by selling retail versions. Kirin will produce canned and bottled Ichiban with Myanmar Brewery, the country’s market leader, which it […]

Boozy battle-ground: a turf war brews in Myanmar

At a beer station on Bogyoke Aung San Road, servers traipse from table to table, handing mugs of Myanmar Beer to cheroot-smoking men in longyis. Another beer station in Sanchaung township looks almost exactly the same, but with Dagon Beer decorations and brew dripping from the taps. All over Myanmar, domestic brands such as Myanmar […]

Heineken aims to be market leader in Myanmar by 2020

HEINEKEN intends to become the market leader in Myanmar’s beer market by 2020, confident that it can beat local and foreign products in one of the biggest emerging markets in the Asia Pacific region. “We are the last brewery to come to the market. Currently, we are No 5 in the market. We hope to […]

Tiger and ABC Extra Stout Brands Return to Heineken after Two Decades

Two beer brands – Tiger and ABC Extra Stout – have returned to the Dutch beer maker Heineken’s portfolio of brands from the military-owned Myanmar Brewery Limited (MBL). The two brands were produced and distributed in Myanmar by MBL since 1995. After EU economic sanctions were imposed on Myanmar, Heineken left the country and MBL […]

Kirin aims to brew up a storm with MBL stake

Beer drinkers are poised to celebrate a bigger selection of quaffing options under a move by Myanmar Brewery Limited to launch at least two new products in a market thirsty for choice. Japan’s Kirin Holdings, which acquired a majority stake in MBL in August, is developing a yet-to-be named “domestic premium” lager and will also […]

Heineken’s Foot in the Door

Last Friday’s launch of Heineken Beer in Myanmar marked the official entrance of the Amsterdam-based giant’s flagship brand, but the company’s place in the market will require years of strategy and legwork. With a newly-built factory in Hmawbi township, the conglomerate has already begun selling their brews for weeks, time enough to test the market […]

Heineken seeks expansion permit

The Dutch brewer has only been in the country for a month, but demand is already so high it can’t produce enough, said Lester Tan, managing director of APB Alliance Brewery Company, a joint venture between Heineken and Myanmar’s Alliance Brewery. “Demand is in excess of our calculations. We’re now expanding to make sure we […]

Myanmar makes way for foreign beverages

YANGON — The globe’s big beer and beverage makers are rushing into Southeast Asia’s last frontier. Consumers do some comparison shopping in the beer aisle of a Yangon supermarket. That would be Myanmar, where here in the largest city, Netherlands-based Heineken and Myanmar’s Alliance Brewery on July 12 jointly opened a beer factory. The Dutch […]

Is Myanmar a good match for Singapore brands?

Myanmar’s thriving economy has transformed it into a hot spot for Asian and international companies seeking to exploit the potential of the country. FMCG companies are the most excited to tap into the country’s young population and rising disposable incomes. According to Nielsen, the FMCG sector has expanded 15% in the past four years and […]