Myanmar spelling disrupts Carlsberg’s marketing plan

MYANMAR Carlsberg has learned a lesson the hard way: It should have been wiser in picking a local term for its marketing plan. The company, the brewer of Tuborg beer, has been embroiled in widespread criticism this past week, after its decision to use a popular Myanmar term – tu po – on the label. […]

Carlsberg puts on a Bago show

“PROBABLY a big day in Myanmar,” read the hop-shaped banners strung from telegraph poles along the road through Nyaung Inn Village Industrial Zone in Bago Region. Alongside construction sites for new factories – Perfect Companion Group, Karisma Apparel – is the dark green Carlsberg factory, the slogan “probably the best beer in the world” emblasoned […]

Carlsberg to Begin Brewing Myanmar Beer in March

YANGON — The Denmark-based Carlsberg Group will begin brewing beer in Myanmar from March, in a joint venture with local firm Myanmar Golden Star, the latter’s chairman Thein Tun told The Irrawaddy on Wednesday. Carlsberg and Myanmar Golden Star (MGS) signed an agreement in early 2013 to build a brewing facility and distribute the well-known […]