Envirosell offers Myanmar consumer insights

Music will be a key tool helping Thai companies sell products in Myanmar, while corporate social responsibility (CSR) projects are a must to promote products in the Cambodian market, according to consumer-behaviour research group Envirosell. Through a local arm in partnership with Index Creative Village, the US-based behavioural research and consulting firm aims to extend […]

TV ‘most powerful tool for marketers’ in Myanmar

In Myanmar, television and point-of-purchase media are the most powerful product marketing tools, according to market research firm Environsell Thailand. Managing director Sarinporn Jivanun said yesterday that the company conducted research on consumer behaviour, including attitude, lifestyle and media consumption, in three major cities – Yangon, Nay Pyi Taw and Mandalay – from May-July through […]