Boozy battle-ground: a turf war brews in Myanmar

At a beer station on Bogyoke Aung San Road, servers traipse from table to table, handing mugs of Myanmar Beer to cheroot-smoking men in longyis. Another beer station in Sanchaung township looks almost exactly the same, but with Dagon Beer decorations and brew dripping from the taps. All over Myanmar, domestic brands such as Myanmar […]

Heineken aims to be market leader in Myanmar by 2020

HEINEKEN intends to become the market leader in Myanmar’s beer market by 2020, confident that it can beat local and foreign products in one of the biggest emerging markets in the Asia Pacific region. “We are the last brewery to come to the market. Currently, we are No 5 in the market. We hope to […]

Tuborg turnaround for Carlsberg

Carlsberg has caved to complaints from the family of a famous Mandalay singer, who say the Danish brewer used the title of one of his hits as the name for Tuborg Beer in Myanmar.   “In light of the claims of the relatives of the late Sayar Myoma Nyein and the general debate about the […]

Heineken’s Foot in the Door

Last Friday’s launch of Heineken Beer in Myanmar marked the official entrance of the Amsterdam-based giant’s flagship brand, but the company’s place in the market will require years of strategy and legwork. With a newly-built factory in Hmawbi township, the conglomerate has already begun selling their brews for weeks, time enough to test the market […]