Myanmar spelling disrupts Carlsberg’s marketing plan

MYANMAR Carlsberg has learned a lesson the hard way: It should have been wiser in picking a local term for its marketing plan. The company, the brewer of Tuborg beer, has been embroiled in widespread criticism this past week, after its decision to use a popular Myanmar term – tu po – on the label. […]

Online future for highway bus tickets

The scrum for bus tickets in the lead-up to popular holidays like water festival could soon be a thing of the past, as more companies – and, they hope, customers – head online to make bookings. The country’s increasing interconnectedness, particularly in Yangon, is allowing people to save time they would have spent buying tickets […]

Water Festival’s pandal ticket-sellers take to Facebook to reach young people

IT was just a matter of time. Water festival enthusiasts seeking the best splash for their kyat are now booking space on pandals through Facebook. This form of social media arrived in 2011 and took off in 2012. This year, you can find all the details you want to know about the names, locations and […]

Bus ticket price soar ahead of the Burmese New Year (Thingyan) starting 12th April 2014

As the water festival approaches, bus passengers on the Yangon-Mandalay route are getting soaked. In what some say is a tradition as venerable as drenching passers-by with water, ticket prices have soared, with some more than doubling in price as the holiday looms, customers complain. The K8000 price of a ticket from Yangon to Magwe […]