Bates Returns to Myanmar to Handle Ooredoo Business

Hong Kong-based ad agency Bates CHI & Partners has announced the appointment of Milla Chaplin as Strategic Account Director in Myanmar to focus on its Ooredoo business. Chaplin, a former WPP fellow, will be responsible for strategic planning and senior account management, with a focus on research and insights, Bates, which is part of British […]

Myanmar Is Ripe to Be Marketing’s New Frontier

A dusty street vendor taps on the taxi window. He’s not peddling flowers along the thoroughfare in Myanmar’s business capital of Yangon. He’s touting homemade copies of the country’s foreign-investment law and import-export regulations. Myanmar is open for business. After two decades of isolating sanctions, this Southeast Asian country represents one of the few places […]

Global titan WPP aims to ‘shake up’ the market

WPP CEO Sir Martin Sorrell and Michael Lim, chairman of TODAY Ogilvy & Mather, discuss their plans for Myanmar on June 4. (Kyawt Thiri Nyunt/Myanmar Times) The holding company that manages more than US$70 billion of advertising globally a year for its clients, including Coca Cola and Unilever, has accelerated its drive to establish itself […]

Myanmar’s advertising industry running catch up

As international brands storm the market and local companies realize the need to step up their game for consumers now faced with more choices than ever before, there has been an explosion in the advertising and marketing sector in Myanmar. Media has opened up and digital marketing is becoming a very near reality, making the […]