Global titan WPP aims to ‘shake up’ the market

WPP CEO Sir Martin Sorrell and Michael Lim, chairman of TODAY Ogilvy & Mather, discuss their plans for Myanmar on June 4. (Kyawt Thiri Nyunt/Myanmar Times) The holding company that manages more than US$70 billion of advertising globally a year for its clients, including Coca Cola and Unilever, has accelerated its drive to establish itself […]

Myanmar’s advertising industry running catch up

As international brands storm the market and local companies realize the need to step up their game for consumers now faced with more choices than ever before, there has been an explosion in the advertising and marketing sector in Myanmar. Media has opened up and digital marketing is becoming a very near reality, making the […]