Thailand helps promote Myanmar’s MICE industry

Thailand Convention & Exhibition Bureau (TCEB) and the Union of Myanmar Federation of Chambers of Commerce and Industry (UMFCCI) yesterday (August 19) signed an agreement to enhance their cooperation in boosting the MICE industry in Myanmar.

“Meetings and exhibitions are a major tool in boosting foreign tourism income. TCEB has over 10 years of experience in this area and we are ready to share this experience and support Myanmar,” said Nopparat Maythaveekulchai, president of the Thai agency.

State-owned TCEB is in charge of promoting Meetings, incentives, conferences, and exhibitions (MICE) in Thailand.

Under the MoU, both parties will exchange information. They will collaborate in researching important market data and in organising seminars and panel discussions. Ultimately, they will help promote trade between the two countries.

“TCEB is a large organisation and has advanced knowledge in this area than us. It is organising exhibitions in many countries. Together, we will cooperate to promote trade. We’ll also work together in renovating and maintaining facilities so that Myanmar can be like Thailand,” said Myo Thet, Vice-president of UMFCCI said.

Myanmar is now holding three (or) five business and commodity exhibitions a month or over 60 per annum, he said. Shortages of proper venues are hindering the full potential, he added.

Meanwhile, Thailand is one of the top destinations for international exhibitions in Asean. Bangkok has been ranked as 1 among 10 Asian cities with ideal international conference facilities.

In 2013, Thailand drew 1,013,502 MICE visitors, with receipts totaling US$2.94 billion. This year, it is expected that Thailand will see 888,210 international MICE visitors, generating total MICE revenue of $2.90 billion.


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