Japanese drinks giant to launch new beverage line in 2016

YANGON — Japan’s Asahi Group Holdings will launch beverages under an original brand in Myanmar as early as 2016.

President and CEO Naoki Izumiya, who is visiting Yangon, Myanmar’s largest city, unveiled the plan during an interview with The Nikkei on Saturday.

The beverage giant set up a joint venture with Loi Hein, a major beverage company in Myanmar, in August and began producing Loi Hein’s Blue Mountain soft drinks.

Asahi hopes to achieve 10 billion yen ($83.9 million) in sales in Myanmar by 2018 by conducting market research and expanding its product lineups.

“We aim to work with Loi Hein to develop sodas and other drinks,” Izumiya said.


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