Christmas may be over, but Ooredoo is hoping consumers are still in a giving mood. On December 30, the Qatar-based telco unveiled its newest digital service, allowing customers to transfer calling credit to other users at the push of a button.
By typing *155* followed by the amount they want to transfer and the receiving phone number, users can send up to K5000 worth of credit to friends or family on the Ooredoo network.
According to Ooredoo representatives, the transfers take place in a matter of seconds. The company charges K100 for each completed transfer.
Since winning tenders to operate in Myanmar in 2013, both Ooredoo and the Norwegian multinational Telenor have faced setbacks and delays in building their national network infrastructure, which in turn has delayed their ability to expand their digital services since officially launching in 2014.
In addition, a lack of regulatory clarity from the government has impeded both operators ability to develop services such as mobile banking. However, both companies and the government has promised a raft of new digital services in the coming year.
Whether this transfer option will be enough to lure new customers remains to be seen.
Speaking to The Myanmar Times, several mobile phone users pointed out that MPT has offered the same service for several years at a rate of K25 per transfer.
Source: MYANMAR TIMES