Korean handsets differ in pricing

Two South Korean handset makers will be debuting models in the next few days aimed at different pricing points. Samsung will bring in its Samsung Galaxy S6 and Samsung Galaxy S6 Edge on April 10, while LG will begin distributing its LG Aka phone on April 9.

Huawei is the handset maker with the largest local presence, but a number of companies are attempting to increase their presence. Apple has begun legal sales of iPhones through select distributors at the top end of the market, while for the mass consumer, Chinese brands like Oppo and Vivo are entering.

An official from Mr Fone Telecom Centre said the store is seeing particularly strong sales from Samsung.
The company’s Samsung Galaxy S6 will sell for about K750,000 and the Galaxy S6 Edge for about K870,000 from official Samsung shops inside the country.

U Tun Tun, owner of A Mobile Shop, said the brand has proven popular particularly among urban consumers. Samsung held an event in Yangon’s Junction Square shopping mall on March 29 to introduce the Galaxy S6 and S6 Edge.

It has also begun a partnership with shop.com.mm, a Myanmar-based Rocket Internet startup.
“Samsung is striving to harness the vast potential of e-commerce in Myanmar, which is growing at a steady pace with increasing number of internet users in the country,” said Samsung head of marketing Richard See in a statement on the partnership.

On Shop.com.mm, Samsung will sell Galaxy smartphones tablets, TVs and other digital appliances, and users can pre-book S6 and S6 Edge phones, according to a press release.

Meanwhile, LG will sell its LG Aka smart phone at K359,000 in the local market. The Aka phone is adorned with two cartoon eyes that make it stand out. Ko Kyaw Kyaw, an employee of Technoland shop, said customers are keen on buying phones at around K300,000. However, at his store, Samsung current outsells LG significant, he said.

With the sales launch and a recent partnership with Myanmar-based Rocket Internet e-commerce startup Shop.com.mm, Samsung has begun pushing its Galaxy S6 and S6 Edge handsets in the developing market, one it sees as a fresh frontier.

Source: Myanmar Times

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