KFC spreads its wings in Myanmar

Yangon – Kentucky Fried Chicken (KFC) is poised to become the first major US fast food retailer in Myanmar, the company’s local business partner announced on Tuesday, as the long-isolated nation braces for an influx of international food outlets.

The fried chicken retailer, one of the world’s largest restaurant chains, plans to open its first branch in downtown Yangon, according to a statement by Myanmar franchise holder Yoma Strategic.

It will become “the first major American quick service restaurant to establish a foothold in Myanmar”, the statement said, without giving an exact date for the opening.

Yoma said it planned to open “several more” restaurants in the country’s bustling commercial hub by the end of the year.

Myanmar has seen a flood of foreign brands since the end of outright military rule in 2011, which prompted the lifting of many Western sanctions.

US firms including drinks makers Coca-Cola and Pepsi and carmakers Chevrolet and Ford have already established a sales presence in the country.

KFC has more than 15 000 restaurants in countries across the world. If the Myanmar launch goes ahead, Laos will be the only remaining South East Asian nation without the global franchise.

But the spread of American-style fast food across the world has gone hand in hand with fears over expanding waistlines.

In February, KFC Philippines shrugged off criticism for selling a hotdog wrapped in fried chicken instead of bread and covered in cheese sauce, the “Double Down Dog”, saying it had a similar calorie count to a double cheeseburger.

KFC Myanmar’s Facebook page has already attracted 120 000 “likes”.

Source: AFP

You may want to learn more about the challenge facing fast food brands entering Myanmar at Myanmar smells fast food success as KFC open in Yangon. & Is Food Delivery Business Viable in Yangon?

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