MYANMAR. Dream Works, the leading travel retailer at Yangon International Airport, has completed the redevelopment of its liquor & tobacco Arrivals shop. The company said it had “transformed the space and passenger experience to the best international levels”.
The newly refurbished shop includes branded fixturing for the Johnnie Walker family of brands, including Explorers Club, Singleton malts and J&B whisky, along with Chivas Regal, Royal Salute, Ballantine’s and Martell Cognac.
The new Arrivals shop also features bays exclusively built for Chinese cigarette brand Chunghwa and Panda to cater for the fast-growing Chinese market.
Dream Works Managing Director Moe Moe said: “The shop has been redesigned to allow easy passenger flow round the shop, passing all products in a natural one-way flow. Feedback from our customers has been excellent and we are delighted with the results. Sales have increased by +32% since the work was completed and that continues to improve.
“Chinese passengers account for 39% of our business, and we have seen a further increase in this mix since the work has been completed. We are now planning to redevelop our Departures shop, which also includes a new perfumes & cosmetics area, with work to be completed in early June.”
The Arrivals unit is located immediately before the customs clearance area close to the terminal exit and has 100% passenger exposure. It stocks the major wines and spirits brands, along with the leading international tobacco houses.
Dream Works has been trading at Yangon International Airport since 2003, operating units in both Arrivals and Departures terminals. It also operates a duty free store at Mandalay International Airport. As the leading retail operator at the airport, it said it is also one of the highest tax payers in the country (number 120 nationwide in 2012/13).
Passenger numbers at Yangon in 2014 were 2.9 million, an increase of +21% on 2013; that followed growth of +45% from 2012 to 2013.
Source: The Moodie Report