Myanmar’s e-commerce outlook bright

MYANMAR’S first online wholesale market has drawn over 30,000 visitors in 10 days after the unofficial launch, convincing the shopping platform operator Kaymu of Myanmar’s e-commerce potential.

The wholesale category was officially launched on August 11 as a link for buyers and sellers in Myanmar and overseas. It is part of, an online shopping platform that has witnessed 20-30 per cent growth in visitor numbers per month since its launch 18 months ago.

“We have seen very significant growth over the past few months,” said Max Langer, country manager of Kaymu, which prides itself as the top online marketplace in emerging countries.

“This wholesale category is our attempt to expand business in Myanmar,” Langer said.

Kaymu has more than 100,000 sellers all over the world, he said, and approximately 5,000 of them are from Myanmar.

“On the overall platform, the number of visitors in Myanmar is 200,000 and a large percentage of them are engaged in transactions on a monthly basis,” he said.

The entry of new mobile phone operators Telenor and Ooredoo spurred growth in online shopping, he said. This is to the advantage of both sellers and buyers. The wholesale category was added to empower entrepreneurs who may find it difficult to reach potential customers.

More than 1,000 products are now listed on the wholesale category.

“For small sellers, Kaymu marketplace offers many opportunities that are not available in shops; for example, Kaymu organises delivery services for wholesale and offers customer support seven days a week. We can deliver all over Myanmar. Many of our buyers come from Yangon and Mandalay but we also ship to a total of 27 cities. The delivery system we use is very, very secure.”

The new service also offers more competitive prices to buyers, as Kaymu aims to be cheaper than conventional stores. Among best-selling products on the website are fashion items, including watches or sandals, mobile phones and tablets, mobile accessories, small electronics and home appliances.

Langer noted that buyers prefer cash delivery systems, requiring them to pay cash when the products are delivered to their doors. Under this system, they can choose not to pay for damaged items.

“Over the next few years, we would like to funnel our efforts to further grow the mobile, tablets and computer categories, as well as be the top destination for fashion shopping in Myanmar,” he said.

Source: The Nations

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