Mandalay-based SP Bakery has opened its first shop in Yangon in a bid to grab a share of the bakery market of the commercial hub of the country.
SP (San Pya) Bakery has six self-operated retail outlets in Myanmar’s second largest city, Mandalay.
“We opened the Yangon branch to penetrate the food industry of Yangon by providing premium food products to the consumer. SP Bakery aims to become a competitive and reliable brand in the premium food market,” Daw Thin Thin Kyaw, managing director of SP Bakery, said.
“Yangon’s bakery industry is a highly competitive market with mature competitors around. That means there are challenges waiting for SP Bakery and we have to strive to provide the best quality products with best services,” she added.
The company said it has a communication and outdoor marketing plan to prop up its brand in Yangon.
SP Bakery said it aims to extend its presence not only in Upper Myanmar but also the country’s lower part in a bid to fulfil increasing customer demand.
Source: Myanmar Business Today