MYANMAR’s emerging MICE sector and improving infrastructure have caught the attention of global DMC and event management company Pacific World, which has announced its expansion into the country through a partnership with Yangon-based inbound tour operator Myanmar Polestar.
Selina Chavry, global managing director for Pacific World, commented: “Myanmar has been working to position itself as a MICE destination for a number of years and we have seen an increased interest from our clients looking to host their events there.”
She added: “In forming Pacific World Myanmar, we have reached out to Myanmar Polestar to help us establish a professional MICE team on-site and put everything into place.”
Aung Lin Htin will head Pacific World Myanmar as country director, supported by destination manager K Zar Lin and senior account manager Tom Wood.
Commenting on Myanmar’s MICE potential, Aung Lin Htin said: “Myanmar is capable of mixing world-class five-star hotels with the warm hospitality and historical culture. Cities such as Yangon are capable of hosting multiple meetings and conferences, while further afield, Bagan and Inle Lake can offer incredible incentive trips with activities such as hot-air balloon rides and luxury cruises along the Irrawaddy River.”
Chavry also painted a positive outlook of Myanmar’s up-and-coming MICE sector, aided by its growing crop of MICE-friendly infrastructure such as Novotel Yangon Max’s 750-pax ballroom and the restored former Rowe & Co building in downtown Yangon, as well as increasing airlift from overseas – Yangon will boast direct links to 20 international cities worldwide when Emirates launches daily services from Dubai this August.
With its expansion in Myanmar, Pacific World now operates in 36 countries and over 100 destinations in Asia, Europe, the Middle East and Africa.
Source: TTG Asia