Telenor on a building spree in Myanmar

The Norwegian-linked company Telenor wants to make sure that affordable mobile communication services reach all levels of Myanmar society, and not only targeting the high-income earners. CEO of the company, Lars Erik Tellmann, says that they plan on doing so by adopting the same sales and distribution model that was implemented in several other Asian countries.

“Telenor is committed to providing the best distribution in the market and we have constructed our distribution network based on successful experiences we acquired in other Asian markets,” says Lars Erik Tellmann.

Telenor has more than 170 distributors and nearly 80,000 retail outlets across the Myanmar. Their staff regularly visit these outlets to provide support from headquarters. Furthermore, through high-quality carrier service, Telenor supplements necessary service equipment to those places.

Telenor Myanmar launched 4G in the capital of Myanmar, Nay Pyi Taw, in July 2016. Their goal is to deliver 4G as widely as possible and therefore, they have also started testing their fourth-generation network in other cities of Myanmar.

“We introduced our 4G services in Nay Pyi Taw and already tested these services in Yangon, Mandalay, Muse and Myawady. We will continue to offer our 4G services to cities across Myanmar soon,” says Mr. Tellmann. He explains that Telenor is focusing on providing better internet services to densely populated cities where many users are located. To offer the best internet access, more high-frequency towers need to be constructed, and they should be erected closely to each other.

Telenor Myanmar hopes to achieve its ambitious targets of having more than 7000 towers by the end of 2016 and widening its coverage to more than 90 percent of the population before 2018. According to a recent press statement, Telenor Myanmar has built 5800 towers and has 17 million customers in Myanmar.

 

Source: The ScandAsia

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