Asahi bringing Calpis to Myanmar

Asahi Group Holdings will begin selling its Calpis Lacto lactic beverage in Myanmar this month, marking the first time the Japanese company has sold Calpis-brand products in the Southeast Asian nation.

The drink, which is made at a group plant in Thailand, will be sold primarily in urban areas through a joint venture with a local beverage producer. It will be available in 140-milliliter bottles priced at around 400 kyat (30 cents). Sales of at least 280,000 bottles are targeted the first fiscal year. Myanmar will be the fifth Southeast Asian country where Asahi sells the Calpis brand.

Lactic drinks have not fully caught on in Myanmar, but with consumers becoming increasingly health-conscious, expectations are that the market will expand. Yakult Honsha is constructing a plant for a fermented milk drink in Thilawa on the outskirts of Yangon, and intends to begin production and sales in 2018.

Source: Nikkei Aisan Review

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