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Uber, Hot on the Heels of Grab, Begins Trial in Yangon

Ride-hailing giant Uber launched a trial version of its services in Yangon last week, a little over a month after Singapore-based ri­val Grab launched its own trial service in Myanmar’s largest city.

The move by the silicon valley based firm comes as competition in Myan­mar’s nascent ride-shar­ing sector heats up, with both local and interna­tional companies eager to capitalise on the boom in smartphones.

“Uber is carrying out technical testing in Yan­gon to help ensure a smooth launch in the fu­ture,” read a statement from Uber.

The trial will run from April 26 to May 2 but a spokesperson declined to give further details.

Earlier this year Uber met with the regional gov­ernment to discuss plans to launch its services in Yangon as part of an ef­fort to rein in the city’s unregistered taxis.

“Since we do not have a systematic taxi associa­tion, unlike other coun­tries whose taxi associa­tion protested the Uber system, we have a chance to implement an Uber sys­tem in Myanmar,” Phyo Min Thein, Yangon’s chief minister, said in January following the meeting.

Rival Grab appeared to get the jump on Uber when it launched a trial of its GrabTaxi app in Yan­gon in late March.

However it might take some time before the two cash-stacked foreign firms can match local ri­vals Hello Cab and Oway Ride which both launched their ride-sharing servic­es in Yangon in 2014 and mid-2016 respectively.

 

Source: Myanmar Business Today

 

To learn  more about the challenge the Uber and Grab will face in the Myanmar market go to https://consult-myanmar.com/2017/08/14/the-road-to-taxi-reform-can-ride-hailing-apps-help-fix-the-market/

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