DKSH to drive Herballines’ sales in Myanmar

DKSH, the leading Market Expansion Services provider with a focus on Asia, has started a partnership with Paradise Products Company Limited, a leading personal care manufacturer from Myanmar, to drive market share of its Herballines brand in its domestic market.

Yangon, April 28, 2017 – DKSH Business Unit Consumer Goods, Asia’s leading Market Expansion Services provider for fast moving consumer goods, will provide marketing, sales, distribution and logistics services to Paradise Products, especially its Herballines brand. The agreement will increase the availability and visibility of Herballines’ personal care products across modern and traditional trade channels in Myanmar.

Paradise Products is the leading personal care manufacturer in Myanmar, offering a wide range of shampoos, shower gels and facial cleansers.

“While we already have a presence in Myanmar, we needed a strong partner to expand our lead while allowing us to focus on our core competencies. We are confident that DKSH’s extensive capillary distribution network and proven track record in growing business will help us capture our full potential,” said U Aung Myat Oo, Managing Director, Paradise Products.

According to the Boston Consulting Group, Myanmar’s middle class is expected to double from 5.3 million in 2013 to 10.3 million people in 2020. And as one of Asia’s latest economies to open, the World Bank estimates that Myanmar’s economy will grow an average of 7.1 percent per year in the next three years.

“Myanmar’s expanding middle class is increasingly expecting high-quality personal care products. At the same time, we see entrepreneurial local companies like Paradise Products building a strong business and taking these opportunities. With our more than twenty years of experience in Myanmar, we are eager to support Paradise Products’ growth by bringing their products to more outlets and by turning shoppers into buyers,” commented Rajinder Grover, Vice President Consumer Goods and Head Country Management, DKSH Myanmar.

Paradise Products is the leading personal care manufacturer in Myanmar and one of the best personal care brands in family hygiene and family care products. Its brand, Herballines is mild yet effective and is blended naturally, ideal for family use. Herballines produces shampoo, body shower and facial cleanser.

DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term “Market Expansion Services” suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 780 business locations in 36 countries – 750 of them in Asia – and 30,320 specialized staff, DKSH generated net sales of CHF 10.5 billion in 2016. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.

DKSH Business Unit Consumer Goods is Asia’s leading Market Expansion Services provider with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. The Business Unit’s comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, capillary physical distribution, invoicing, cash collection and after-sales services. With 720 business locations in 20 countries and around 16,370 specialized staff, Business Unit Consumer Goods serves 310,000 retail outlets on a daily basis and generated net sales of CHF 3.8 billion in 2016.

Source: DKSH Press Release

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