Grab Partners Shwe Taung to Launch Taxi Terminals

Ride-hailing company Grab will cooperate with Shwe Taung Real Estate to provide Grab taxi terminals at the developer’s shopping centers and office blocks to further expand its presence in Yangon.

For Grab, the aim is to make it easier for visitors to Shwe Taung properties, which include malls and office buildings, to book and catch Grab taxis.

Grab, which is based in Singapore, is partnering with Junction Center Group, a subsidiary of Shwe Taung Real Estate and operator of Yangon’s leading shopping malls, to establish the terminals.

So far, taxi terminals have started operating in Junction8, Junction Square and Junction Mawtin malls.

Grab will also set up terminals at the office building of Junction City Tower, Union Business Center and Union Financial Center.

Through the partnership, Grab is also aiming to capture new users of its ride-hailing app by targeting mall goers and office workers, who can visit the terminals for assistance to book Grab taxis and enjoy convenient and hassle-free rides to their next destinations.

Grab employees will also be on hand at the terminals to make bookings on behalf of passengers and provide education and support in making their own bookings using their mobile devices.

The partnership between Grab and Junction Center Group commenced during the third quarter of this year. “It is the first partnership of such a scale in Yangon which sees us deploy a number of terminals to support shoppers and office workers with their taxi rides,” said Mr Amrt Sagar, Country Manager at Grab Myanmar.

After shopping, people usually head out to the main roads outside the shopping center to hail a taxi, which can be a challenging and frustrating experience, especially for visitors to Yangon, he added. “We [aim to provide] convenient, fixed- fare and safe transportation wherever our passengers are going.”

Grab, which entered the Myanmar market in April this year, is upping its race for market share in the competitive Yangon taxi industry. In total, there are four taxi operators in the city, including Uber and local companies Hello Cabs and Oway Ride.

At first, more passengers had preferred Grab because the operator charged fixed fares. However, dissatisfaction over uncooperative drivers has risen in recent months, and many passengers have switched to other operators, The Myanmar Times understands.

Grab is now being sued by Hello Cabs for inappropriate use of data under the Competition Law. A spoke person of Grab said on Monday that there is no basis for the allegation and that they are collaborating fully with the authorities on the matter.

 

Source: The Myanmar Times

 

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