Japanese sake brewers seek direct deals in Myanmar

A group of Japanese sake manufacturers recently promoted their country’s famous rice wine in Myanmar, introducing different flavours of the alcoholic beverage.

About 10 manufacturers exhibited a total of 26 sake brands during the two-day sake promotion event in late February at Chatrium Hotel in Myanmar’s commercial city Yangon.

The direct marketing campaign was organised by Japan’s Sake Export Association and Yangon-based Asia Business Solutions Co. with the support of the Japan External Trade Organization, Japan’s governmental trade promotion body.

To encourage and support local production, the Myanmar government banned liquor imports in the mid-1990s and many retailers had acquired the drinks through connections with the hotel industry or on the black market until the government permitted wine imports in 2015.

Haruo Matsuzaki, chairman of the Sake Export Association, told NNA that Japanese sake makers want to grab an opportunity to enter the Myanmar market as the country gradually liberalises restrictions on liquor imports.

“Japanese cuisine and sake is quite trendy. not only in Asia but also worldwide,” Matsuzaki said. “We would like to introduce specific sake (brands) to the Myanmar market as we would like Myanmar people to enjoy and discover the new joy of sake.”

Aiming to increase the presence of Japanese sake overseas, the association was founded in 1997 by sake brewers nationwide and it has 25 members.

Nay Linn, chairman of the Myanmar Restaurant Association, said he hopes that meeting with sake brewers will bring direct deals with local restaurant owners, and help the latter avoid running out of stock.

“Here, we mostly procure sake from a small number of individual importers or indirect import through neighbouring countries like Thailand and Singapore. So, it’s a great opportunity for us to meet directly with the Japanese sake manufacturers,” he said.

According to the data from the restaurant association, there are 150 to 200 Japanese restaurants throughout the country.

Source : Myanmar Times

To see the original article click link here

NB: The best way to find information on this website is to key in your search terms into the Search Box in the top right corner of this web page. E.g. of search terms would be “property research report”, ”condominium law”, “Puma Energy”, “MOGE”, “yangon new town”,”MECTEL”, “hydropower”, etc.


To evaluate the various segments of the market that you could possibly enter base on your competencies you can do a Custom Market Entry Strategy Research. You can see a sample report at page “Actual Sample of Client Report”. Click here to go to page.


Do you know that IE Singapore is giving ≤ SGD 20, 000 support under the MRA Grant and > SGD 20,000 under the GCP Grant for Singapore companies to venture into Myanmar? To learn more click here.


If you have Request for Quotation (RFQ) or Tender Announcement that you want us to publish for FREE in the Tenders & Awards section of our website please submit to us at tender(at)consult-myanmar.com for our consideration.

Looking for foreign investors to invest in your business in Myanmar