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Germany’s METRO AG starts operations in Myanmar

Germany’s wholesale company Metro AG, kicked-off its operations in Myanmar over the weekend.

The company will serve its customers in the fast-growing hospitality and tourism sectors from its modern warehouse in Yangon through its state-of-the-art digital ordering and delivery services.

“The food wholesale industry in Myanmar offers big potential for Metro and we believe our engagement in the trade sector will contribute to local economic growth including the agriculture, tourism and hospitality sectors, and help upgrade the food wholesale infrastructure sustainably for the local community”, said Philippe Palazzi, chief operating officer and member of the management board of Metro AG.

Unlike its operations in other countries, Metro Myanmar doesn’t run stationary wholesale stores but provides a virtual “one-stop” convenient shopping experience for customers through e-commerce and delivery systems.

Central to the wholesale operations in Myanmar is the 5,800 square metre warehouse located in Thilawa Special Economic Zone on the outskirts of Yangon.

It is a state-of-the-art facility where incoming goods are received, stored, processed and packed in compliance with stringent quality and food safety standards for delivery to customers.

At present, 300 customers across the country can select from an assortment of over 2,000 high-quality food and non-food products through Metro’s digital platforms such as the website and mobile app for online ordering.

Delivery is carried out through a third-party logistics service provider with a fleet of modern temperature-controlled trucks.

Metro has developed partnerships with local food suppliers and producers across different regions and states of Myanmar. The company is buying directly from farmers so they benefit from the optimized and efficient supply chain that the company provides. At the same time, its customers can enjoy the premium freshness of products.

“For us, Myanmar is about partnerships and elevating quality standards,” said Jens Michel, CEO of Metro Wholesale Myanmar. “We are driven to give back to the community and to improve the lives of local food suppliers and producers through trainings around food safety, crop production handling and good agricultural practices which allow them to meet international standards.”

“In this way, we will help unlock the potential of the local agricultural, livestock and fisheries sector and foster export opportunities through the firm’s international sourcing channels,” he added.

Michel said, “Metro Wholesale Myanmar will look to continually innovate and enhance our e-commerce platform with digital solutions and thereby contributes to our customers’ requirements in wholesale and hospitality sector.”

SOURCE: MYANMAR TIMES

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