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New luxury cinema in Yangon

If you’ve been to the cinema you may have enjoyed a good movie – if you weren’t too distracted by the crying baby, the lady in front answering her phone, or teenagers joking and imitating the actors throughout the film.

These are common distractions the world over (except maybe for the sunflower seed-eating) when you buy cheap seats at the cinema.

Nowadays, though, some companies have started to offer larger, adjustable seats and more privacy for those seeking a luxury cinematic experience.

The Mingalar Company’s new cinema will offer patrons such an experience. It opened its doors to the public last May, as a response to their rivals – JCGV Cinema – opening its Premium Cinema in March.

“Our customers demand this kind of luxury cinema,” Ko Myat Khine Soe told Metro. “They said that they wanted watch movies with privacy, pointing out that this was something they’d experienced in other countries. So we’ve opened this cinema as a trial.”

The cinema houses a total three screens: the largest has a capacity for 60 people, the medium-sized theatre fits 33, and the smallest suitable for 29.

All theatres will screen movies with Dolby 7.1 surround sound, and pictures will be projected with the latest laser technology.

“It’s like being at home” Aye Nay Win, a grandson of the former dictator U Nay Win said while he was watching the horror movie The Curse of La Llorona last month.

According to the Manager, the cinema will screen foreign films, as well as local movies if there is a demand.

“Our aim is to create a cozy environment for our customers who enjoy a luxury movie experience,” he added. “We have made this cinema into a home theater. That’s why we chose the location away from the shopping centers, to create more privacy. I hope moviegoers will enjoy it”.

Mingalar Co Ltd is the largest cinema group in the country, owning a total of 27 cinemas – including this new Gold Class cinema.

According to the company’s Marketing and Advertising Manager, Ko Myat Khine Soe, Mingalar now has more than 20 years in the screen business.

The cinema offers blankets and cushions, mineral water and popcorn free-of-charge.

“We’re not the first cinema in Myanmar to offer luxury viewing,” Ko Myat Kaing Soe said, “But we will open more in the future if our Gold Class Cinema continues to attract movie-goers”.

Tickets can be purchased at the cinema’s ticket booths, as well as through the Mingalar Cinemas App, which both iPhone and Andriod users can download.

Ticket prices range from K12000 to K36000, competing with JCGV Premium Cinemas’ pricing of K15000 to K25000 respectively.

Mingalar is planning to open another two cinemas in Yangon and another city later this year.

The Gold Class cinema is located at No 65B, 5th floor of Kabaraye Executive Residence, Kabar Aye Pagoda Road, Mayangone Township, Yangon. For more information visit to their official Facebook page www.facebook.com/mingalarcinemasgoldclass.

Source: Myanmar Times

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