Black tea to be first Myanmar product on China’s e-commerce platforms

Yoke The’ black tea will become the first Myanmar product to be sold on China’s e-commerce platforms, said the Myanmar Economic Counselor Office in Nanning, China.

A one-year agreement was signed on January 14 between Myanmar’s Tawwin Kanbawza Mountain Co. Ltd and the Guangxi CAEXPO Brand Management Co., Ltd to market and sell the product on various China’s e-commerce websites.

Yoke The’ was established in 2018 as a subsidiary of Tawwin Kanbawza Mountain Co. ltd, a tea company with almost 30 years of experience in manufacturing and distributing black tea across the country.

It’s black tea is currently exported to Singapore, Japan and Korea, in addition to China. The agreement will see product gain access to China’s online platforms like Taobao and JingTon, among others.

Yoke The’ black tea will become the first Myanmar product to be launched in China’s e-commerce platform where there are millions of tea fans. I am very proud of this achievement, said Daw Yin
Yin Han, CEO of Yoke The’.

“We signed a one year contract to sell on their e-platforms. It is an instant tea pack. We use natural organic genuine black tea. (The product has) international dye-free certificates from EU and USAID. We harvest from the best growing areas to produce the best quality. We also pack them in clean packets,” she said.

“We have been penetrating China’s market for three years now. The Chinese people like (the tea) and this is the first time we are launching it on their e-platforms,” she added.

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Source : Myanmar Times

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