Will the cheroot tradition go up in smoke?

The industry faces many challenges. Reinvention is needed if the traditional cigarette is to survive. “I roll one thousand cheroots per day,” says 27-year-old Tin Ninlar Win as she finishes one thin cylinder and gets ready to roll another. “I started when I was thirteen”. That is a lot of Burmese cigarettes in a lifetime, […]

Tobacco brands slip into Myanmar without fanfare

As some of the world’s biggest companies trumpet their arrival in Asia’s hottest frontier market, the tobacco industry has a different strategy: It’s slipping into Myanmar without fanfare. The impoverished nation of 60 million people emerged from a half-century of isolation and brutal military rule two years ago. With most international sanctions against the country […]