Telenor launches first TV ad in Myanmar

Telenor, one of two international telecommunications firms with a licence to operate in Myanmar, has launched its first television commercial in the country. Created by independent Burmese agency Mango Communications, the commercial centres on a woman under pressure from her inlaws to prepare a signature dish from Mandalay. Lynn Lynn Tin Htun, head of Mango’s […]

Myanmar Is Ripe to Be Marketing’s New Frontier

A dusty street vendor taps on the taxi window. He’s not peddling flowers along the thoroughfare in Myanmar’s business capital of Yangon. He’s touting homemade copies of the country’s foreign-investment law and import-export regulations. Myanmar is open for business. After two decades of isolating sanctions, this Southeast Asian country represents one of the few places […]

JWT gains foothold in Myanmar via affiliation deal

JWT Worldwide, one of the world’s leading advertising agencies, has signed an affiliation agreement with Myanmar-based Mango Marketing, giving the global ad network a foothold in the region’s newest emerging market. Bob Jeffrey, JWT Worldwide chairman and chief executive officer, and JWT Asia Pacific chairman Michael Maedel inked the agreement with the Myanmar company on […]