Global titan WPP aims to ‘shake up’ the market

WPP CEO Sir Martin Sorrell and Michael Lim, chairman of TODAY Ogilvy & Mather, discuss their plans for Myanmar on June 4. (Kyawt Thiri Nyunt/Myanmar Times) The holding company that manages more than US$70 billion of advertising globally a year for its clients, including Coca Cola and Unilever, has accelerated its drive to establish itself […]

JWT gains foothold in Myanmar via affiliation deal

JWT Worldwide, one of the world’s leading advertising agencies, has signed an affiliation agreement with Myanmar-based Mango Marketing, giving the global ad network a foothold in the region’s newest emerging market. Bob Jeffrey, JWT Worldwide chairman and chief executive officer, and JWT Asia Pacific chairman Michael Maedel inked the agreement with the Myanmar company on […]