Kirin adding Ichiban beer to store shelves in Myanmar

TOKYO — Kirin Holdings will sell its signature beer Ichiban to Myanmar consumers starting this month. The Japanese company has offered Ichiban as draft beer in upscale restaurants in the country, but will now target households directly by selling retail versions. Kirin will produce canned and bottled Ichiban with Myanmar Brewery, the country’s market leader, which it […]

Boozy battle-ground: a turf war brews in Myanmar

At a beer station on Bogyoke Aung San Road, servers traipse from table to table, handing mugs of Myanmar Beer to cheroot-smoking men in longyis. Another beer station in Sanchaung township looks almost exactly the same, but with Dagon Beer decorations and brew dripping from the taps. All over Myanmar, domestic brands such as Myanmar […]

Heineken’s Foot in the Door

Last Friday’s launch of Heineken Beer in Myanmar marked the official entrance of the Amsterdam-based giant’s flagship brand, but the company’s place in the market will require years of strategy and legwork. With a newly-built factory in Hmawbi township, the conglomerate has already begun selling their brews for weeks, time enough to test the market […]

Heineken seeks expansion permit

The Dutch brewer has only been in the country for a month, but demand is already so high it can’t produce enough, said Lester Tan, managing director of APB Alliance Brewery Company, a joint venture between Heineken and Myanmar’s Alliance Brewery. “Demand is in excess of our calculations. We’re now expanding to make sure we […]

Kirin Seeks Snappier Southeast Asia Deals After Losing F&N

Kirin Holdings Co. wants to become more aggressive in buying Southeast Asian companies after the sale of its stake in Singapore-based conglomerate Fraser & Neave Ltd. stunted its growth in the region. “It has been frustrating especially since we sold our shares in F&N,” Hiroshi Fujikawa, Kirin’s managing director for the region, said in an […]

MEHL accepts US$560m valuation of F&N’s stake in Myanmar Brewery

SINGAPORE: The Myanma Economic Holdings (MEHL) has accepted the US$560 million (S$776 million) valuation of Fraser & Neave’s (F&N) 55 per cent stake in Myanmar Brewery, the Singapore-listed company said on Wednesday (Aug 5). In a filing on the Singapore Exchange, F&N said its Myanmar partner in the brewery confirmed the sale at that price, […]

Carlsberg puts on a Bago show

“PROBABLY a big day in Myanmar,” read the hop-shaped banners strung from telegraph poles along the road through Nyaung Inn Village Industrial Zone in Bago Region. Alongside construction sites for new factories – Perfect Companion Group, Karisma Apparel – is the dark green Carlsberg factory, the slogan “probably the best beer in the world” emblasoned […]

Myanmar Army Conglomerate Says It Has Won Beer Spat With Singapore’s F&N

SINGAPORE — A military-linked Burmese conglomerate said it has won an arbitration case against Singapore’s Fraser and Neave Ltd (F&N) that will give it the right to buy the latter’s stake in Myanmar’s biggest brewery. Union of Myanma Economic Holdings Limited (UMEHL) said in a statement on Friday that a panel of two unnamed Singapore […]

Singapore’s Fraser & Neave Says in Beer Spat With Myanmar Partner

Singapore property and drinks conglomerate Fraser and Neave said on Thursday its joint venture partner, which is run by Burma’s military, plans to start arbitration proceedings over the company’s stake in Myanmar Brewery. The brewery represents only a small part of F&N’s business but losing its stake would mean being shut out of one of […]

Myanmar Is Ripe to Be Marketing’s New Frontier

A dusty street vendor taps on the taxi window. He’s not peddling flowers along the thoroughfare in Myanmar’s business capital of Yangon. He’s touting homemade copies of the country’s foreign-investment law and import-export regulations. Myanmar is open for business. After two decades of isolating sanctions, this Southeast Asian country represents one of the few places […]