Tiger and ABC Extra Stout Brands Return to Heineken after Two Decades

Two beer brands – Tiger and ABC Extra Stout – have returned to the Dutch beer maker Heineken’s portfolio of brands from the military-owned Myanmar Brewery Limited (MBL). The two brands were produced and distributed in Myanmar by MBL since 1995. After EU economic sanctions were imposed on Myanmar, Heineken left the country and MBL […]

Heineken’s Foot in the Door

Last Friday’s launch of Heineken Beer in Myanmar marked the official entrance of the Amsterdam-based giant’s flagship brand, but the company’s place in the market will require years of strategy and legwork. With a newly-built factory in Hmawbi township, the conglomerate has already begun selling their brews for weeks, time enough to test the market […]

China’s Expanding Middle Class Fuels Poaching, Decadence in Myanmar

In the remote jungle city of Mong La, endangered animals are sold as aphrodisiacs, traditional medicines, and gastronomic delicacies. MONG LA, Myanmar — In this gaudy mecca of eroticism and greed on the eastern border with China, the cuisine isn’t for the squeamish: Many items on the menu, including the drinks, are derived from poached […]