Chevrolet has opened a Brand Experience Centre and is launching a three-tier corporate social responsibility (CSR) campaign as part of its unique entry strategy in its newest market of Myanmar. Chevrolet earlier announced that it would enter that country by appointing Pacific Alpine Myanmar as its exclusive distributor. Pacific Alpine Myanmar plans to establish a […]
Chevrolet opens new centre in Myanmar
December 16, 2013 by thiha
Filed Under: Latest News Tagged With: announced, Brand Experience Centre, Chevrolet, Chevy Cars Programme, corporate social responsibility, CSR, Disadvantaged Youth, Distribution Network, Donate, Engines, Indestructible Footballs, Non-Government Organisation, One-World Futbol, Opened, Pacific Alpine Myanmar, Training Colleges, Unique Entry Strategy