Will the cheroot tradition go up in smoke?

The industry faces many challenges. Reinvention is needed if the traditional cigarette is to survive. “I roll one thousand cheroots per day,” says 27-year-old Tin Ninlar Win as she finishes one thin cylinder and gets ready to roll another. “I started when I was thirteen”. That is a lot of Burmese cigarettes in a lifetime, […]

Big tobacco eyes Myanmar market

A smoky haze greets customers walking into any of Yangon’s tea shops as patrons light up hand-rolled cigarettes known locally as cheroots. Elsewhere in Myanmar’s main city, vendors sell cheap cigarettes smuggled from China to drivers stopped at traffic lights. The pavement is painted red with the spit of people chewing tobacco wrapped in betel […]